Research receipts
Every feature we ship is built on published research. Here is the research and what we built because of it.
In the Vidloft app
Grade APeer-reviewed or major-firm source
86% of B2B decision-makers are more likely to invite a vendor that publishes strong thought leadership into an RFP
Source Edelman + LinkedIn, 2024 B2B Thought Leadership Impact Report (opens in a new tab)
What we built
Short Ideas scores clips for how well they build credibility with your buyers, not for raw virality.
Grade APeer-reviewed or major-firm source
Up to 95% of B2B buyers are not in the market at any given moment, so content works by building memory for the day they are
Source Ehrenberg-Bass Institute (Prof. John Dawes), the 95-5 rule (opens in a new tab)
What we built
Short Ideas favors the topics your buyers care about over trend-chasing. Trend scoring is deliberately left out.